Melisa Özkan

Work

Inolex
Brand Identity Inolex is a fiercely independent company that creates sustainable ingredients for health, beauty and wellness.

We developed a new brand identity, packaging and website that captures the company's mission and defines Inolex as a disruptor in its industry.

Completed at Pentagram 
Role: Senior Designer

Pentagram Team
Michael Gericke, Partner
Marielle Gross, Associate Partner
Catherine Chung, Designer
Reid Parsekian, Senior Designer
Migle Jankauskaite, Designer
Amanda Walter, Project Manager

Collaborators
Victor Bartis, Typography
Matt McInerney, Web
Sarah Stump, EditorialWe created a distinctive "x" with rectilinear and curvilinear forms that nod to the company's duality between science and nature.

The look of the transfigured "x" extends to the new wordmark constructed of bespoke type that combines sans and sans serif letterforms.
Inspired by historical imagery from pioneering studies of botany, we developed a visual language that combines science, nature and artistry in a way that is both technological and expressive.

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